…asks The Londonist reporting Benylin’s campaign to have us download different sorts of coughs as ringtones. Their website emits coughing noises too.
The PR spin is that they’re trying to educate us about choosing the right treatment for different coughs. I wonder how much Benylin you need to drink to think this way?
Benylin advise us it’s good to treat coughs so we don’t irritate people. As Londonist comments, “oh the irony”.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Hilarious performance by Ira Glass on a pledge drive for public radio, which is good listening for anyone wondering how to get people to value what is given away free….
Jack Yan reports another example of marketing folks not seeming to get online media. He relates it to the recent Wall St Journal piece trashing blogs. I try to follow
So I’m having a great time here in New York, having lots of great meetings with interesting people kicking around all sorts of interesting ideas. And I notice that whilst
