Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
More Updates
Training pitfalls
John Kay has an article on decision-making in the FT (may vanish behind a paywall soon). This bit caught my eye: Psychologist Gary Klein has studied the expertise of people
22 March 2010
links for 2011-05-10
Christopher Hitchens: Unspoken Truths | Culture | Vanity Fair On finding your voice. Marvellous.
10 May 2011
links for 2010-12-02
Whitewalling: Teens create their own Facebook super log-off | Open (minds, finds, conversations)…
2 December 2010
Rebranding the war?
Kevin Roberts suggests rebranding the War on Terror. I’m biting my lip here, and I’ll just link to what Stefan Liute has to say.
25 September 2005