Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
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Tough packages
David Weinberger had me laughing with his struggle to open the packaging of a bit of kit from Logitech. Here are things that are easier to open than your packaging:
20 March 2007
Future of agencies
Hugh’s been writing about the business model of ad agencies and how it’s becoming defunct. Partly, this is about revenue being based on promotional activity; meaning agencies get rewarded for
10 January 2005
On a lighter note
From Letterman:Top Ten Messages Left on Cat Stevens’ Answering Machine Some of this didn’t translate so well over the Atlantic but I liked 7. “It’s Johnnie Cochran. Without a trial
24 September 2004
Euan’s Phoric
Rob and I did our fifth Phoric podcast on Friday with Euan Semple. As with the other guests, Euan picks three youtubes and talks about what excites him about them.
10 March 2008