Johnnie Moore

Marketing astrologers…

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

My friend Tim Kitchin blogs irregularly and passionately. I enjoyed his pisstakes on Henley Centre predictions and their implications. A few morsels:

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Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

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Emotional debt

Releasing the hidden costs of pent up frustrations


Finding the aliveness below the surface of stuck

Johnnie Moore

The Southwest Paradox

Thoughts on what I’m calling The Southwest Paradox – and what it means about a questionable assumption behind many business and other how-to books. This may be a jumping off point for my essay for the More Space project.

Johnnie Moore

links for 2010-03-13

informal coalitions: Paradox complexity and organizational dynamics "It it is important for them to recognize the irresolvable tensions that exist in every aspect of organizational life. To do so opens

Johnnie Moore

Shadows and status

Chris Corrigan posts this quote from Jack London’s The Sea-Wolf: I fell to dwelling upon the romance of the fog. And romantic it certainly was—the fog like the grey shadow

Johnnie Moore

Donald Duck hijacked by Child Catchers

Olaf Brugman is not happy with his child being on the receiving end of direct marketing: I have spend hours over the past couple of days explaining to one of