Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
Share Post
More Posts
Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
More Updates
Jersey
I’ve just given a presentation on Beyond Branding in Jersey. It was fun to take ideas that have been percolating for months and give them a public airing. It was
19 September 2003
Workshop news
Just an update on workshops I’m playing with at the moment… Crumbs! I’ve been co-creating this with my friend Viv. We tried it out in raw form in Melbourne and
26 May 2010
Excusing torture and trusting authority
I agree with David Weinberger when he says American democracy has hit a new low and perhaps a dangerous turning point when the Democrats can’t muster enough votes among Democrats
5 November 2007
Understanding vulnerability
Camila Batmanghelidjh asks why child protection remains such a challenge in the UK. There aren’t simple answers but I so agree with her on this point: Nationally we comfort ourselves
1 May 2012
Showing Slide 1 of 17