Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
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Getting paid…
I wrote about Howard Mann’s ebook the other day and said I liked his “pay fast get paid faster” idea. He’s now posted a few tips to help with the
20 November 2008
On muddling through
More wisdom courtesy of Chris Corrigan. I actually think that muddling through is not a correction to the conventional wisdom that stretegy and planning is the way to go. Muddling
9 November 2004
Are you going to pull it together at the end?
This is question I get asked a lot in meetings especially those with more conversational and participatory formats like Open Space. It’s what’s expected of a facilitator isn’t it? Increasingly
2 July 2015
Difficult conversations 10 – Henry V
The final episode in the series on Difficult Conversations. Shakespeare’s Henry V is best know for his heroic speeches. We focus on his willingness to change his own behaviour to learn
13 April 2014