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Day: February 8, 2005

Johnnie Moore

Drury Lane Action

8 February 2005

A good comment at 173 Drury Lane from Adrian Trenholm Sorry but I think “affinity” is another nonsense marketing word. “Convenience trust and service” should all be givens. Let’s get clear about this: for foodies, it’s about quality and access. For everyone else it’s a class thing. For me it

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Johnnie Moore

Phone Spam

8 February 2005

Chris Lawer takes aim at Peppers and Rogers. The champions of one-to-one marketing are hitching their cart to “voice marketing”. That’s Phone Spam to you and me. Idiotic answerphone messages trying to sell me things. I’m increasingly weary of answering the phone to this sort of crap whether a message

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Johnnie Moore

BrandShift

8 February 2005

As if the world needs to hear more from me… I’m pleased to say I’m one of the four bloggers at Corante’s latest BrandShift. I feel like I’m in some classy company there. My opening thought was to challenge marketers to move from being spectators to players.

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I help teams work together better. My work ranges from leadership development to team building and event facilitation

Johnnie Moore

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