Johnnie Moore

BrandShift

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

As if the world needs to hear more from me… I’m pleased to say I’m one of the four bloggers at Corante’s latest BrandShift. I feel like I’m in some classy company there. My opening thought was to challenge marketers to move from being spectators to players.

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Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

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Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

Open Space on Education

Last week I facilitated (with my friends at PolicyUnplugged) an Open Space for Channel 4 at their offices in London. They were inviting educators to help shape the way C4

Johnnie Moore

Social media and the mortgage crisis

Rob is doing some interesting work with KTEC in St Louis in response to the mortgage crisis. This is a pilot for a project that could roll out across NPR

Johnnie Moore

Measuring

I think Matt’s post on measuring the complex is a nice example of a simple idea lightly held.

Johnnie Moore

The Gutenberg Parenthesis

Jeff Jarvis talks about the Gutenberg Parenthesis. Those who bemoan the supposed short attention spans of the networked generation typically measure this by the capacity or willingness to read a