Johnnie Moore

Phone Spam

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Chris Lawer takes aim at Peppers and Rogers. The champions of one-to-one marketing are hitching their cart to “voice marketing”.

That’s Phone Spam to you and me. Idiotic answerphone messages trying to sell me things. I’m increasingly weary of answering the phone to this sort of crap whether a message or some poor sod slaving in a callcentre sweatshop in the third world. It used to be exciting when the caller ID displayed an international call… now it just puts me on my guard for the tell-tell 3 second pause while some computer somewhere in India or wherever tries to find a human being (not yet burying his head in despair) to try and flog me a new energy supplier.

And just look at the language they use to describe this tat.

Voice marketing helps retailers strengthen brand and communicate with customers more effectively by combining pre-recorded telephone messages with professional voice talent. Designed to connect with existing customers, voice marketing allows retailers to accelerate their relationships with individual customers and capture higher value

I’m sick of this sort of consultancy gobbledigook… How does this “strengthen” a brand? What the hell is an “accelerated relationship”? Sounds like the pursuit of a one-night-stand to me. “Capture higher value”? Yuk. I feel for the workers caught up in this miserable practice. It’s exactly the sort of marketing I want nothing to do with.

Share Post

More Posts

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

More Updates

Emotional debt

Releasing the hidden costs of pent up frustrations


Finding the aliveness below the surface of stuck

Johnnie Moore

No surprise there

Official: Powerpoint bad for brains Of course it’s the way Powerpoint is used that’s the real culprit. (Hat tip: Adriana)

Johnnie Moore

links for 2011-05-26

Whether "Beast" or "Virus" Metaphor Is Powerful Stuff | Psychology Today Merely changing the metaphor alongside which identical factual information is presented significantly changes how readers determine how to respond.

Johnnie Moore

Commitment ceremonies

When facilitating I’m keen to avoid what I call commitment ceremonies. There’s often pressure as workshops/awaydays near a close for some process that gets people to agree on what actions

Johnnie Moore

Normal service…?

Touch wood I am now back to normal on the computing front. I’m now operating on a spanking new PC, and I also treated myself to a tablet PC for