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Day: October 31, 2005

Johnnie Moore

How to spend your ad budget

31 October 2005

Another reason why Kathy Sierra is on my must-read list. Bonus link: Olivier Blanchard riffs on the same theme. Tom Asacker picked out this bit “The burger joint isn’t an amusement park. Most people’s morning commute isn’t the great arctic tundra.” “Once the commercials are off the air and your

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Johnnie Moore

More Space – Rob’s rousing chapter

31 October 2005

The arrival of my hard copies of More Space the book I’ve co-authored with eight other bloggers, has prompted to me re-read what others have written there. Today, I’m going to do a little trailer on Rob Paterson‘s chapter, Going Home. (You can read his essay online free, or order

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Johnnie Moore

Google’s rise

31 October 2005

David Burn at Adpulp marvels at the meteoric growth of Google’s advertising. Who would have thought that their “fortune cookies” would fare so well against the creative might of Madison Avenue?Those little ads – 12 word snippets of text linked to topics that users are actually interested in – have

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I help teams work together better. My work ranges from leadership development to team building and event facilitation

Johnnie Moore

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