October 31, 2005

Google’s rise

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

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Google’s rise

David Burn at Adpulp marvels at the meteoric growth of Google’s advertising. Who would have thought that their “fortune cookies” would fare so well against the creative might of Madison Avenue?

Those little ads – 12 word snippets of text linked to topics that users are actually interested in – have turned Google into one of the biggest advertising vehicles the world has ever seen. This year Google will sell $6.1 billion in ads, nearly double what it sold last year, according to Anthony Noto, an analyst at Goldman Sachs. That is more advertising than is sold by any newspaper chain, magazine publisher or television network

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I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

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Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

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We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

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So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

google advertising

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Google’s rise

Johnnie Moore

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