A tip of the hat to John Winsor for pointing me to this NY TImes article: You Want Innovation? Offer a Prize It charts the extraordinary amount of intelligence Netflix has tapped by offering a big prize for inventing a better system for matching movie recommendations to customers. I also love the bizarre finding that most people who like The Wizard of Oz also like… The Silence of the Lambs. Go figure.
Bonus Link: To appreciate the shadow side of rewards I recommend Punished by Rewards.