A tip of the hat to John Winsor for pointing me to this NY TImes article: You Want Innovation? Offer a Prize It charts the extraordinary amount of intelligence Netflix has tapped by offering a big prize for inventing a better system for matching movie recommendations to customers. I also love the bizarre finding that most people who like The Wizard of Oz also like… The Silence of the Lambs. Go figure.
Bonus Link: To appreciate the shadow side of rewards I recommend Punished by Rewards.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
I’m excited to be part of the More Space project dreamt up by Todd Sattersten. The idea: 10 bloggers each contribute a chapter to a book. We get 10 000
JP has a good post summarising the differences between the analog and digital eras: Musing about culture and customers and choice: the eBaying of “content”.
Ghetto Testing – Only Dead Fish Ghetto testing is geekspeak for going to prototype rather than researching abstract ideas with potential customers. "question customers with prototypes not questions" Online, Anonymity
Chris Corrigan writes about Passion, patience and action as enlightenment. It’s a very good read but if you’re in a hurry, I guess this is the nub: Glassman argues that
