A tip of the hat to John Winsor for pointing me to this NY TImes article: You Want Innovation? Offer a Prize It charts the extraordinary amount of intelligence Netflix has tapped by offering a big prize for inventing a better system for matching movie recommendations to customers. I also love the bizarre finding that most people who like The Wizard of Oz also like… The Silence of the Lambs. Go figure.
Bonus Link: To appreciate the shadow side of rewards I recommend Punished by Rewards.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
End the debate: Late merging eases traffic congestion – Risley Ranch "I have always maintained that late-merging (using the empty lane(s) when lanes merge rather than queuing up into one
Earl Mardle reflects on James Kunstler’s post: Scary people, scary times. Kunstler writes about the massive climate, financial and energy challenges we face and observes: On the eve of the
I’ve used Orange for my mobile service for something like 10 years. In that time, I suspect they’ve done pretty well out of me. They just lost me. In my
