October 31, 2005

How to spend your ad budget

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

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How to spend your ad budget

Another reason why Kathy Sierra is on my must-read list.

Bonus link: Olivier Blanchard riffs on the same theme. Tom Asacker picked out this bit

“The burger joint isn’t an amusement park. Most people’s morning commute isn’t the great arctic tundra.”
“Once the commercials are off the air and your customers realize that your burger wasn’t really all that great that the service sucked, that your car seat is kind of uncomfortable and that the windshield wipers are too noisy, what kind of relationship do you expect to have with them?”

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Unhurried marketing

I’m experimenting with marketing less and listening more

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

Customer-centricity: is it the answer?

Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

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How to spend your ad budget

Johnnie Moore

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