Johnnie Moore

Measuring buzz?

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Wise words from johnmoore at Brand Autopsy:

The major reason why word-of-mouth hasn’t taken off is not because marketers lack the metrics to measure it. It’s because most products, services, and businesses simply aren’t worth talking about…

Also marketers need to realize word-of-mouth is more than a marketing issue — it’s a business issue. Marketers cannot simply sprinkle magical word-of-mouth marketing dust to create long-lasting word of mouth. For endearing and enduring word-of-mouth to happen, the activity must become part of the company’s culture. Sustainable word-of-mouth is much more a way of doing business every day than a component to a two-week heavy-up marketing blitz.

I’d only add my own experience that most boring conversations are only a heartbeat away from being very interesting… all it takes is one participant to take an emotional risk. For example, by talking about his real experience of the conversation and dropping the facade. I think the dullest business can have an interesting conversation, the moment it is willing to take the risk of getting out of bullshit mode.

Share Post

More Posts

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

More Updates

Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”) and their ambitions… We’ve got

Johnnie Moore

L-word audience engaged

Tom Guarriello has a good post on how the makers of the L-word are getting their fans involved in the program.

Johnnie Moore

Stormhoek on YouTube

Here’s a YouTube vid of a Hugh and Jason Korman from Stormhoek which they’re using to explain their marketing to folks in the US. It was done for them by

Johnnie Moore

Random acts of madness (2)

The other day I said “Small boys like to put spiders in jam jars and poke them with sticks. It’s not very nice but as a metaphor, don’t we all