November 1, 2005

More open source beer

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

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More open source beer

A few months ago I chatted to Liam Mulhall who was doing some Open Source marketing for his Blowfly beer. Now (via Jake McKee) I see Vores Øl taking it further.

The recipe and the whole brand of Our Beer is published under a Creative Commons license, which basically means that anyone can use our recipe to brew the beer or to create a derivative of our recipe. You are free to earn money from Our Beer, but you have to publish the recipe under the same license (e.g. on your website or on our forum) and credit our work. You can use all our design and branding elements, and are free to change them at will provided you publish your changes under the same license (“Attribution & Share Alike”).

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Unhurried marketing

I’m experimenting with marketing less and listening more

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

Customer-centricity: is it the answer?

Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

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Subversive art

A British artist sneaked into four New York galleries and covertly hung his own art. Brilliant. And the art itself matches the audacity of the hanging. [Via Steve Rubel]

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Fairness

Mark Pesce has some interesting reflections about money and fairness. Here’s a snippet: Social scientists and neuropsychologists have recently begun to test the human drive to wealth. One of the

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More on the death of branding

Hugh at gapingvoid is on top provocative form returning to his theme that branding is dead with a few good reasons. I have to admit that this afternoon I especially

More open source beer

Johnnie Moore

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