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Johnnie Moore

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Day: November 1, 2005

Johnnie Moore

Budget and Blogs

1 November 2005

I agree with Evelyn Rodriguez about Budget Car Rental’s initial foray into the blogosphere: basically spare me the promotional flimflam and let’s instead talk about you improving your product. Doc Searls said much the same thing a few days earlier. Here’s the good news, from my point of view. If

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Johnnie Moore

More open source beer

1 November 2005

A few months ago I chatted to Liam Mulhall who was doing some Open Source marketing for his Blowfly beer. Now (via Jake McKee) I see Vores Øl taking it further. The recipe and the whole brand of Our Beer is published under a Creative Commons license, which basically means

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Johnnie Moore

Just enough

1 November 2005

Tom Guarriello has a nice post on doing just enough facilitation. Just enough = elegant = the sweet spot.  That’s what I’m looking for whenever I design anything: a meeting experience a document, a culture.  Just enough excitement, just enough colorful language, just enough structure.

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Johnnie Moore

Measuring buzz?

1 November 2005

Wise words from johnmoore at Brand Autopsy: The major reason why word-of-mouth hasn’t taken off is not because marketers lack the metrics to measure it. It’s because most products, services, and businesses simply aren’t worth talking about… Also marketers need to realize word-of-mouth is more than a marketing issue —

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I help teams work together better. My work ranges from leadership development to team building and event facilitation

Johnnie Moore

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