The mundane can be interesting

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

I don’t get excited about companies changing their logos but I liked this time lapse video of the four days to repaint a Virgin Atlantic Jumbo.

I think there’s an interesting moral about marketing. Sometimes something apparently mundane (the process of painting a plane) may be more interesting to onlookers than what most marketeers get excited about (ooh look at our new identity it means all these meaningless abstractions).

Virgin Atlantic plane livery time-lapse movie from johnson banks on Vimeo.

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