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Day: November 28, 2004

Johnnie Moore

Co-creating value

28 November 2004

Good to see my friend Alan Moore on his soapbox: Co-creating experiences, co-creating value So what are you going to do as a business or a brand, run out your 30 second TV commercial and hope for the best? Or are you going to roll your sleeves and really think

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Johnnie Moore

A highly-caffeinated protest…

28 November 2004

Chris Macrae points out this article from The Guardian: Campaign aims to hit Coke where it hurts An anti-capitalist former stockbroker and the son of Sir James Goldsmith have launched an audacious attempt to halve the value of Coca-Cola’s shares. The radical activist Max Keiser has joined forces with the

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Johnnie Moore

Ours or theirs?

28 November 2004

Like Hugh I like Tony Goodson’s questions: Cluetrain feels like ours. LoveMarks feels like theirs. Why are the battle lines being drawn for Cluetrain v LoveMarks? Isn’t LoveMarks trying to say the same thing? What is it about LoveMarks that’s winding some of us up so much? Is it Kevin’s

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Johnnie Moore

Brand experts, your spaceship is now boarding…

28 November 2004

I particulary enjoyed this chunk of James Surowiecki’s Wired article on the decline of brands.

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Johnnie Moore

Whose brand?

28 November 2004

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I help teams work together better. My work ranges from leadership development to team building and event facilitation

Johnnie Moore

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