James Cherkoff has an interesting article on the hijacking of the Burberry brand. Short version: Burberry has been adopted by “Chavs” a group of people who are somewhat downmarket from the traditional Burberry wearer. And what could Burberry do about it ?
Who knows what could happen next. Any nominations for brands that might deserve this kind of treatment in future?
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
The Church of the Customer blog quotes an NY Times interview with David Bowie who says: I’m fully confident that copyright for instance, will no longer exist in 10 years,
Good for nothing | Made by Many Another great review of goodfornothing. Excellent guiding principles include: think through doing; work small, share fast; it's not about a big vision; and
I describe myself as a facilitator but when I work one-to-one some people would call it coaching. I don’t use that term much here for a variety of reasons, many
Wray Herbert explores how our perception of time is changed by the way we spend it. Research suggests that when we work to help others versus just pleasing ourselves, our
