James Cherkoff has an interesting article on the hijacking of the Burberry brand. Short version: Burberry has been adopted by “Chavs” a group of people who are somewhat downmarket from the traditional Burberry wearer. And what could Burberry do about it ?
Who knows what could happen next. Any nominations for brands that might deserve this kind of treatment in future?
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Tom Atlee looks at whether changes depends on individual commitment or effective systems. It’s both of course: Whether we assume that “it all starts with the individual” or “the individual
While we’re thinking about not falling in love with our schtick, I thought this was a good read: The Myth and Milleniallism of Disruptive Innovation. I think this is a
I’m blogging this mostly to get it out of my brain where it’s been revolving for a few minutes. For a long time I’ve talked to anyone who’ll listen about
I’ve really enjoyed the new BBC docco The Tube. As a passenger I tend to take the tube for granted and grumble when it doesn’t quite work to plan. What
I help teams work together better. My work ranges from leadership development to team building and event facilitation
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