Whose brand?

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

James Cherkoff has an interesting article on the hijacking of the Burberry brand. Short version: Burberry has been adopted by “Chavs” a group of people who are somewhat downmarket from the traditional Burberry wearer. And what could Burberry do about it ?

Who knows what could happen next. Any nominations for brands that might deserve this kind of treatment in future?

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