I was shopping with my friend in Wellington. There we found “Jamie Oliver” cookware. And “Nigella Lawson” cookware designed by one of the Conrans.
Why do people buy stuff this way?
I know part of the answer: pyschologists suggest that the human brain is poor at seeing context and as a result tends to overvalue identity-level decision-making. So we put our faith in celebs, instead of really looking at what’s there.
And I also can’t help feeling this is a mark of decadence.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
It never occurred to me that QR codes could be useful in meetings. But then Stu Field got me thinking about it. He’s been experimenting with using them to make
Rob has a good post about KETC‘s launch of an H1N1 blog following on the heels of their mortgage-crisis blog. Rob’s been closely involved with US public broadcasting as it
I pretty much always enjoy management writers/gurus when they are dismantling other gurus’ signature achievements. This from Steve Denning is a thoroughly well argued debunking of the whole ghastly “shareholder
At the 100% Open meeting I attended, we asked the audience to come up with things they hated about innovation events (amongst other questions). I thought their responses, shown above
