I particulary enjoyed this chunk of James Surowiecki’s Wired article on the decline of brands.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Jack Cheng reflects on the idea of the Slow Web. We are so used to the idea of speed that we may miss the virtues of slowing down. He describes
Annette Clancy spotted Mark Vernon’s How to Live Well in 2010. Not your typical list of new year resolutions but some thought provoking ideas inspired by ancient philosophers. This one
Robert Paterson is in the toppest-of-top form today in his entry Unjobbing. A few snippets: All the rules of the old culture are based on the assumptions that the most
Harold Jarche reflects on Jaron Lanier’s prediction that The people who are perhaps the most screwed by open culture are the middle classes of intellectual and cultural creation. The freelance
