November 28, 2004

Co-creating value

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

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Co-creating value

Good to see my friend Alan Moore on his soapbox: Co-creating experiences, co-creating value

So what are you going to do as a business or a brand, run out your 30 second TV commercial and hope for the best? Or are you going to roll your sleeves and really think about how your are going to engage your customers and stakeholders, how you are going to co-create VALUE, facilitate greater more valuable experiences, become the conduit to communities who are passionate about whatever floats their boat.

Alan references Customer Made, a newsletter highlighting ways companies are recruiting stakeholders as co-creators.

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Beyond marshmallow motorbikes

Improv can still be powerful when it’s mundane

Unhurried marketing

I’m experimenting with marketing less and listening more

Fierce collaboration

Finding space for stronger feelings in collaboration

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

Customer-centricity: is it the answer?

Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?

The joy of conversation

I’ve just had a delightful meeting with Emma Cahill co-founder of publishing house Snowbooks. They describe their approach thus: We publish far fewer titles than

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

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Currency…

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Risk or uncertainty

This is interesting: Results of an experiment in risk and uncertainty management. Short version: talking about risk narrows the amount of information you will gather; talking about uncertainty leads to

Co-creating value

Johnnie Moore

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