Pat Kane points to Terry Eagleton’s scathing review of Wally Olins’ book “ On Brand” Here’s a snippet:
Olins
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on superficial rebranding exercises and I
Whatever you think about the moral rights and wrongs of the wikileaks controversy it’s fascinating to see how a closed system responds to disruption. Unquestionably, what all sides are fighting
There's no such thing as 'big society' senior Tories tell Cameron | Politics | The Guardian The pitfalls of selling empowerment, write fairly large. You just can't make genuine bottom-up
Robert Scoble took two weeks off from blogging and has returned with a vengeance with some radical thinking for his employer Microsoft. Some ideas do more than me for others
