Pat Kane points to Terry Eagleton’s scathing review of Wally Olins’ book “ On Brand” Here’s a snippet:
Olins
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Do you remember that in classical times when Cicero had finished speaking the people said, ‘How well he spoke,’ but when Demosthenes had finished speaking, the people said, ‘Let us
This article on how the brain learns rounds up evidence suggesting conventional ideas of study aren’t really that conducive to learning. School primed my generation with all sorts of questionable ideas about
Shel Israel has posted Chapter 4 of The Red Couch – Direct Access. As usual good stuff. I like the thought he opens with: that blogging can give a company
I’m co-hosting a couple of events here in London soon. On April 25th (Easter Monday), Luke Razzell and I are hosting Walking and Talking. This is based on the day
