Pat Kane points to Terry Eagleton’s scathing review of Wally Olins’ book “ On Brand” Here’s a snippet:
Olins
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
You may have spotted the gratuitous Monty Python references in this blog lately as I spent part of the Easter weekend watching Holy Grail / Life of Brian / Meaning
Career Paralysis – Five Reasons Why Our Brains Get Stuck Making Career Decisions from Rob Archer I loved this Slideshare from Rob Archer. It focusses on career paralysis, but if
That’s one of the snappy lines from this 10 min animated version of Jeremy Rifkin’s talk at the RSA: The Empathic Civilisation.I liked his linking of empathy with reality. (Reminds
A few days ago Jack Ricchiuto blogged this thought: what happens in language is what happens in culture. In many ways we treat ourselves and each other the way we
