Johnnie Moore

Getting blog traffic

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

I’ve been thinking about Robert Scoble’s piece on encouraging traffic to weblogs and Burningbird’s quite persuasive response. The gist of her reply is write for yourself about the things you care about, and don’t try too hard to lure your audience. I think they’re both right, Scoble has some good tips and Burningbird is right about authenticity.

I just checked the search phrases that have brought people to my site this month. The top ones are:

sunny delight 9.1 %

john moore 3.4 %

narcissism 2.9 %

lovemarks 2.5 %

the gherkin 1.8 %

yotel 1.8 %

johnnie moore 1.8 %

unjobbing 1.6 %

spam bayes 1.6 %

high resolution atom.gif 1.6 %

houston it s worth it 1.3 %

modesty 1.2 %

pcmdoncall 1.2%

The unpredictability of this list amuses me. My rants on Sunny Delight were not written to appeal to anyone really, just to get something off my chest. Unjobbing, spam bayes and houston-it’s-worth-it are all plaudits for smart stuff from other people. I have no clue what pcmdoncall has to do with my site.

I so often find that posts which I think are rather super but get no apparent response, whilst others dashed off in a hurry get a flurry of interest.

I keep coming back to this less-than-totally-reliable rule of thumb for a complex world: please yourself.

Share Post

More Posts

Blogging for Ourhouse

Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is


I’ve been doing a lot of thinking – and worrying – about collaboration. I think the ability to collaborate effectively is becoming ever more essential

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Trust and NGOs

My friend Olaf Brugman has invited me to take part in a workshop in Brussels on October 29th. It looks set to be an interesting


I’ve finally started paying attention to RSS and all this stuff about “Blog Aggregators”. The final shove was wanting to get Martin Roell’s English feed.

More Updates

Emotional debt

Releasing the hidden costs of pent up frustrations


Finding the aliveness below the surface of stuck

Johnnie Moore

Auckland – managing expectations

This blog is not mainly a travelogue but I thought I’d share my experience of Auckland (other than the airport bus, see below). I’ve spent the last month mainly on

Johnnie Moore

Adam Curry

Adam Curry‘s Daily Source Code is a good podcast. Keeping it real he points out today (around minute 4:30) that in preparing for the Gilmour Gang participants expressed strong anti-Bush

Johnnie Moore

Disrespectful, disruptive innovation

I am not a particular lover of Ryanair and I think of myself as pro-Europe. Nevertheless I throughly enjoyed this video of Michael O’Leary being fabulously irreverent to his hosts

Johnnie Moore

Evaluation vs creativity

Peter Gray highlights the downsides of evaluation for creativity In experiment after experiment the participants who made the most creative products were those who did not know that their products