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Day: February 11, 2005

Johnnie Moore

Purpose?

11 February 2005

Howard Mann’s sparked some interesting debate with his post purpose before brand prompting me to add this comment: The question that interests me is this: do organisations need to have a purpose or do they simply need to have purpose? This may sound pedantic but I don’t think it is.

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Johnnie Moore

Podcasting soon

11 February 2005

I’m going to be co-hosting (with John Winsor) the first Brandshift Show a podcast linked the corresponding blog. We’re aiming to record on February 24th, and the theme is going to be co-creation, a particular passion of mine. Okay, the word’s a bit jargony, but I’m fascinated by creativity that

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Johnnie Moore

More on Sainsbury’s

11 February 2005

The 173 Drury Lane blog is shaping up nicely. There are some really good comments there including one I highlighted today focussing on employee morale.

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Johnnie Moore

Is CSR bunk?

11 February 2005

I suspect a lot of sponsorship and Corporate Social Responsibility activity is a distraction for organisations that need to do better at getting the basics right. I’ve blogged a rant on this over at Corante’s Brandshift blog.

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Johnnie Moore

Improv in New York

11 February 2005

When I was in New York I spent quite a bit of time with Cathy Salit of Performance of a Lifetime. Cathy and her team are offering a one-day Workshop on Improvisation for Leaders in New York on April 15th. I’m a huge believer that Improv training has great gifts

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I help teams work together better. My work ranges from leadership development to team building and event facilitation

Johnnie Moore

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