I’m going to be co-hosting (with John Winsor) the first Brandshift Show a podcast linked the corresponding blog. We’re aiming to record on February 24th, and the theme is going to be co-creation, a particular passion of mine.
Okay, the word’s a bit jargony, but I’m fascinated by creativity that arises from teams of people working together – exactly how Improv works. I believe it’s a theme that runs deep through some of the more exciting developments in marketing these days.
The idea is that the podcast is going to be weekly and we’re already cooking up some good ideas for future productions.