The 173 Drury Lane blog is shaping up nicely. There are some really good comments there including one I highlighted today focussing on employee morale.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Everyone’s seems to be into co-creation and crowdsourcing these days. Here’s a lovely reality check for lazy brands who assume too much about what to expect. It’s the phenomenon of
I’m going to run a couple of open workshops in November. They’re in London on November 6th and 7th. They’re for anyone who wants to get more out of meetings.
Evelyn Rodriguez has written some great material lately. I really liked the title of her most recent post Strong opinions, lightly held. Dogma is all around us. One definition of
I would like to propose an International No Flip Chart Week. During this period no one will leap up in the middle of meetings and attempt to capture what’s being
