The 173 Drury Lane blog is shaping up nicely. There are some really good comments there including one I highlighted today focussing on employee morale.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Viv writes about activities that mess with our minds – science experiments on the one hand, improv games on the other. Both draw attention to how quickly we add interpretation
Declan Elliott notes that A quick search on Amazon.com returns 17 879 titles on Leadership 21 titles on followership and 2,716 titles on Fellowship. Hmmm, interesting. So lots of people
My friend Jack Yan sent me this which has been doing the email rounds. At first I felt a bit squeamish reading it, but once I got to the curriculum
A metaphor about writing has wisdom for much of our lives at the moment
