Ghost blogs

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Renee Hopkins Callahan does a nice round up of bloggers’ views on ghostwritten executive blogs.

My two cents: I try to avoid inventing too many rules for blogging – I encourage companies to try stuff and see what happens. You can usually reverse your mistakes. And a lot depends on the quality of your ghost.

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