I’m Johnnie Moore, and I help people work better together
Chris Lawer has started blogging and today’s entry is worth a read; here’s an extract:
Why do many brands still appear to forget the importance and role of the real relationships that should exist between themselves, consumers and society? Why do we live in a socio-economic vacuum of decaying trust? Why are most brands just wrapped in a surface veneer of humanity and
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Adam Curry‘s podcasts often cite the Saturday Night Live spoof in which Christopher Walken plays a mad record producer. Walken interrupts the recording of a classic rock track with incessant
Johah Lehrer reports research showing that while teachers like creative pupils in theory they don’t in practice. In fact, when they were asked to rate their students on a variety
A few years back I contributed a chapter to the More Space project. I had a look at it again recently and thought it still stood up pretty well. Here’s
I’ve picked these from twitter in the last day or so. “The most exciting phrase to hear in science, the one that heralds the most discoveries, is not ‘Eureka!’–it’s ‘that’s
