Interesting comment – and my riposte – over at Martin Roell’s blog relating to my recent post on what is marketing?
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Visting my friends here in Cable Bay I picked up a book I left behind here 18 months ago, Ellen Langer’s Mindful Learning. I’m enjoying it just as much the
From the newsletter of envisional comes word of this CNET article Deep in the tense Jenin refugee camp in the Palestinian West Bank a new file-swapping service is daring record
Chris Corrigan has been thinking about evaluation, the theme for the upcoming Show Me The Change conference. He cites Margaret Wheatley on the subject of measuring. She asks a clot
Suddenly there’s another John Moore marketing blog. I realise I’m a bit of an addict for this, but this latest is not mine. It’s produced by another John Moore, this
