I suspect a lot of sponsorship and Corporate Social Responsibility activity is a distraction for organisations that need to do better at getting the basics right. I’ve blogged a rant on this over at Corante’s Brandshift blog.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
I’m kinda pleased/relieved that my rant about the blog conference last week seems to have generated so many comments and trackbacks. I always feel a bit hesitant about these Dr
Tim Kitchin pointed me to Zopa who say For the first time people who want to borrow money have a real alternative to going to a bank or other financial
Chris Corrigan: There is a kind of deeper hum within every organization – call it the culture if you like – that supports the work generates the working environement and
The Alternative University | OliBarrett.com Oli Barrett does some rethinking of the univeristy experience which is starting to look very overpriced for a lot of people love takes over where
