I suspect a lot of sponsorship and Corporate Social Responsibility activity is a distraction for organisations that need to do better at getting the basics right. I’ve blogged a rant on this over at Corante’s Brandshift blog.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Rebecca Ryan at Worthwhile has a good post: Thought is not the most productive form of work Our minds are dangerous places. As one of my gal-pals says, “My mind
Touch wood I am now back to normal on the computing front. I’m now operating on a spanking new PC, and I also treated myself to a tablet PC for
Irving Wladowsky-Berger talks about The Power of Pull a new book contrasting the shifting balance of power in a networked world. This caught my eye:For example, the return on assets
I met James Cherkoff (of Modern Marketing fame) for lunch today. And had a great rambling kicking ideas around, what-if conversation. And he pointed me to this great article by
