As soon as we write up a great case history of how a brand narrowed its focus owns a word in the mind and dominates a market, the brand
People have been facilitated before: boredom, stillness, recovering attention and the undercurrents of life
The value of not always saying something helpful
Writing stuff down can easily remove us from practical reality and suppress our intuition
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
An example of inauthentic direct mail, from Lincoln Financial Group. The elements that eat away at the credibility of the sender and the effect on this reader.
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
I was very impressed by Dr Ben Goldacre in this remarkable TV smackdown of Prof Susan Greenfield and Dr Aric Sigman’s sensational claims about Facebook rotting children’s brains. There’s even
A couple of things caught my eye this weekend. Umair Haque – How to Build a Next-Gen Business Now. Joi Ito – Obsolete Financial Services Both are quite exciting (though
(cross-posted from Medium) I’m planning a new workshop with my friend Alan Moore, inspired by his new book: Do Design: Why Beauty is Key to Everything We’ll be asking: could
Rick Rappe at The Customer Service Survey points to this article by John Goodman and Cindy Grimm in ICCM weekly: Beware of Trained Hopelessness. Essentially, they speculate that fewer and
