As soon as we write up a great case history of how a brand narrowed its focus owns a word in the mind and dominates a market, the brand
People have been facilitated before: boredom, stillness, recovering attention and the undercurrents of life
The value of not always saying something helpful
Writing stuff down can easily remove us from practical reality and suppress our intuition
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
An example of inauthentic direct mail, from Lincoln Financial Group. The elements that eat away at the credibility of the sender and the effect on this reader.
Once again, it turns out that what we do naturally has more value than we realise; whereas clever contrivances intended to “improve” our effectiveness often just destroy significance… and make us less well understood! A good lesson for all those presentation trainers and “image consultants” out there!
John Porcaro blogsmore evidence of the dangers of running businesses by crude interpretations of numbers… how superficial metrics can cover a rich tapestry of human
Lloyd Davis has a good post exploring how people group themselves at conferences. I see two basic models of how people can talk to each other at events like this.
On revolutions: two blog posts that stopped me in my tracks | Open (minds finds, conversations)… Excellent synthesis of ideas about the real impact of social media and those who
Rob just left a comment that linked to this Dumbo YouTube, which is one of my favourite movie clips. As Rob says, it’s a mocking tribute to “all the doubters
James Governor just tweeted a post he wrote back in 2004: The Pub is the Place (for Creativity and Innovation). In it he quotes Prof Howard Trevor Jacobs: “We are
