As soon as we write up a great case history of how a brand narrowed its focus owns a word in the mind and dominates a market, the brand
People have been facilitated before: boredom, stillness, recovering attention and the undercurrents of life
The value of not always saying something helpful
Writing stuff down can easily remove us from practical reality and suppress our intuition
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
An example of inauthentic direct mail, from Lincoln Financial Group. The elements that eat away at the credibility of the sender and the effect on this reader.
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
I spent today at a meeting of the Financial Services Forum. This was a gathering of people working in financial services with an interest in marketing. This was well above
I keep meaning to write a long, well-argued rant against a basic assumption in much corporate thinking: that we’re all basically computers on legs that simply need reprogramming to achieve
A few years ago I wrote this post about insight being the popcorn of therapy. I quoted from the book A General Theory of Love: Patients are often hungry for explanations
Good posting by Evelyn Rodriquez: The Myth of a Quiet Launch (Thanks to Robert Scoble for the link) Is it just me or is there a pattern here? What is
