As soon as we write up a great case history of how a brand narrowed its focus owns a word in the mind and dominates a market, the brand
People have been facilitated before: boredom, stillness, recovering attention and the undercurrents of life
The value of not always saying something helpful
Writing stuff down can easily remove us from practical reality and suppress our intuition
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
An example of inauthentic direct mail, from Lincoln Financial Group. The elements that eat away at the credibility of the sender and the effect on this reader.
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
I’m thinking about grabbing a fresh juicy lemon, and biting straight into it. Just the thought makes things happen inside my mouth… and I suspect things are happening inside your
… is just one of the results from Neil T‘s Random Harry Potter Book Title Generator. I also liked Harry Potter and the Philospher of Luton and Harry Potter and
Geeks only update: I’ve installed the Ccode plugin to frustrate comment spam. It seems to work a treat; not one spam comment reached my filters since installation and it’s more
Chris Locke posts a second instalment of Gonzo Marketing. More great stuff. My favourite bit: In marketing just as in government, professionalism tends to hew unimaginatively to its own timid
