Johnnie Moore

Brands, dominance and, er, tragedy

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Laura Ries is upset.

As soon as we write up a great case history of how a brand narrowed its focus owns a word in the mind and dominates a market, the brand

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The value of not always saying something helpful

Beyond writing

Writing stuff down can easily remove us from practical reality and suppress our intuition

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

Inauthentic marketing: case study

An example of inauthentic direct mail, from Lincoln Financial Group. The elements that eat away at the credibility of the sender and the effect on this reader.

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

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Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

Gaming for good?

I’ve been thinking a lot lately about games and their relevance to organisations. Online gaming is massive and I’m intrigued by what these games provide that so engages their participants.

Johnnie Moore

Control

I’m glad that my friend Matt Moore has resumed blogging. Here’s his take on control: There are two lies. One that we are not in control of our own destiny

Johnnie Moore

Clocks and clouds

Jonah Lehrer: Karl Popper the great philosopher of science once divided the world into two categories: clocks and clouds. Clocks are neat, orderly systems that can be solved through reduction;

Johnnie Moore

Design thinking

I’ve never really warmed to the term “design thinking” so I agree with some of what Don Norman says here: Design Thinking: Useful Myth. Design thinking is a public relations