As soon as we write up a great case history of how a brand narrowed its focus owns a word in the mind and dominates a market, the brand
People have been facilitated before: boredom, stillness, recovering attention and the undercurrents of life
The value of not always saying something helpful
Writing stuff down can easily remove us from practical reality and suppress our intuition
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
An example of inauthentic direct mail, from Lincoln Financial Group. The elements that eat away at the credibility of the sender and the effect on this reader.
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Alain Jourdier points to the fascinating Institute for Infinitely Small Things who are compiling a database of Corporate Commands. Snppet: WHAT IS A CORPORATE COMMAND? A Corporate Command is an
Keith Sawyer reports some interesting research on group intelligence. I’m always a bit sceptical of clinical measures of intelligence but was interested in what they found. Groups can have a
Wray Herbert explores how our perception of time is changed by the way we spend it. Research suggests that when we work to help others versus just pleasing ourselves, our
I met James Cherkoff (of Modern Marketing fame) for lunch today. And had a great rambling kicking ideas around, what-if conversation. And he pointed me to this great article by
