Johnnie Moore

Improv: more than laughter…

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

John Moore at Brand Autopsy and I have been having a good email conversation about Improv in marketing. I was delighted to discover that he and his fellow coroner are big fans of Improv and have worked to use it more in organisations. I thought I’d open the conversation up…

John made this point

The conventional business set seems to immediately connect Improv with comedy/humor. One can’t blame them. Most, if not all of the improv business folks have experienced has been from a comedy act comedic television show, or an offsite corporate retreat game involving Improv which is used as a funny icebreaker “get your mind loose” activity.

Before gaining a better understanding that Improv is more about listening and reacting than about delivering on an off-the-cuff punchline, I too associated Improv with more with comedy

I think John’s identified a view of Improv that means organisations are likely to overlook much of its value.

Of course, I want to say that I

Share Post

More Posts

Fluke

There’s more potential in each moment than we realise

More Updates

Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

Brand architecture

Further to my comment below and in pursuit of my dislike of brandspeak, here is my diagram of how people respond to the abstractions of brand experts. Especially designers of

Johnnie Moore

Disruptive?

While we’re thinking about not falling in love with our schtick, I thought this was a good read: The Myth and Milleniallism of Disruptive Innovation. I think this is a

Johnnie Moore

links for 2006-01-29

The revolution will be reproduced A shot of pure Cluetrain from Doc Searls in response to Richard Edelman’s posting on the rise of individual influence (tags: blogging co-creation consumerism marketing

Johnnie Moore

Gonzo on authenticity

Today’s reading from the (Gonzo) Gospel according to Chris Locke… The quality of wildness most lacking in commerce is play. Yet play once again is serious business. To the rollicking