Following on from my post yesterday, I found this item in today’s Private Eye.
HSBC’s current ad campaign continues its theme of “The World’s Local Bank.” But it’s just another of those empty oxymorons beloved of financial institutions who have nothing interesting, different or persuasive to offer customers but need to show their marketing muscle to keep up with the other banks.
Given that in March HSBC announced a clean profit of
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Doug Rushkoff makes this point: ..if everyone wants to do the “meta” job of creating a brand or utility through which activism happens, then there will be no one left
I’ve just finished the book Natural Capitalism. It’s pretty rare for me to make it to the end of any business book; 9 times out of 10 the second halves
My kind of job ad:Recently someone in the office asked “Who here was the last person to be picked for a team in the school playground?” Around half the company
BlueGrassRoots takes us on a guided tour of the er remarkable, Genesis Creation museum in Kentucky. It’s a great example of how defending a position sometimes ends up undermining it
