January 11, 2005

Scoble vs PR firms

Archives: How Robert Scoble Compares to the Top PR Firms

Interesting, if mischievous, comparison of Scoble's web presence vs large PR firms, in which Scoble wins, hands down. Yeah I know we could write lots of caveats and we're not comparling like with like. But it's food for thought.

(Via Scoble's blog)

Posted by Johnnie Moore at 12:22 in Blogs & networks
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Robert Paterson says

Johnnie
I think that this is a key idea in the new marketplace.
What counts is voice. PR is so obviously a put on. Robert is obviously a mensch.
Google proves it.

What does it cots Bill to keep Robert? What does Microsoft spend on PR?

Now Robert is a rare commodity and a culture that will allow Robert is also rare as he himself points out. But evangelism has surely got to be given a whirl?

January 11, 2005 18:18 Permalink for comment

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