February 9, 2005

One to watch

Like Hugh, I'm enjoying Howard Mann's new blog. I met Howard last week in New York and had a great conversation with him. He closes his post today - Staying In The Brickyard - with the thought

Maybe your company doesn't need "The Big Idea". Maybe it just needs a stronger sense of purpose.
Which I think is a great question for companies to ask before engaging in another rebranding exercise.

Posted by Johnnie Moore at 16:46 in Blogs & networks
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Listed below are links to weblogs that reference One to watch:

» Purpose Before The Brand from Dig Tank
In response to my recent post about the Brickyard where I closed with... Maybe your company doesn't need "The Big... [Read More]

» Purpose Before The Brand from Dig Tank
In response to my recent post about the Brickyard where I closed with... Maybe your company doesn't need "The Big... [Read More]

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