December 27, 2005

People's media

Over at Brand Autopsy, johnmoore reports

Now a crew of Star Trek evangelists ranging from an urologist to an Elvis Presley impersonator are resurrecting the original series and completing the mission by filming new episodes playing off the original timeline.
An extreme case of customer evangelism... but another clue about the future of marketing - co-creation with customers.

Posted by Johnnie Moore at 20:31 in Branding , Collaboration
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