Over at Brand Autopsy johnmoore reports
Now a crew of Star Trek evangelists ranging from an urologist to an Elvis Presley impersonator are resurrecting the original series and completing the mission by filming new episodes playing off the original timeline.
An extreme case of customer evangelism… but another clue about the future of marketing – co-creation with customers.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
Improv can still be powerful when it’s mundane
I’m experimenting with marketing less and listening more
Finding space for stronger feelings in collaboration
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
I’ve just had a delightful meeting with Emma Cahill co-founder of publishing house Snowbooks. They describe their approach thus: We publish far fewer titles than
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Jon Evans makes some good arguments about the trouble with Clinical Standard Written English. It used to be that writing this way was a mark of authority. But now… people
Duh, Bor-ing « Commentary Magazine I know it sounds trite, but this thought piece on the nature of boredom is really pretty interesting.
Oli Barrett has a great post remembering Robert Davies who a few months before his death wrote this: Our lives are all too short not to share what and who
As if yesterday wasn’t going well enough there was one more bit of satisfying spontaneity. Wandering through Sydney towards a rail station, I stumbled on a street performance by these
