Over at Brand Autopsy johnmoore reports
Now a crew of Star Trek evangelists ranging from an urologist to an Elvis Presley impersonator are resurrecting the original series and completing the mission by filming new episodes playing off the original timeline.
An extreme case of customer evangelism… but another clue about the future of marketing – co-creation with customers.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
Improv can still be powerful when it’s mundane
I’m experimenting with marketing less and listening more
Finding space for stronger feelings in collaboration
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
I’ve just had a delightful meeting with Emma Cahill co-founder of publishing house Snowbooks. They describe their approach thus: We publish far fewer titles than
This blog made me think: What is the shape of thought?. It kicks off with this provocative quote: “Words and language, whether written or spoken do not seem to play
Rob Paterson has a great post about simplicity the complicated and the complex. This is what Emergence looks like. It is the result of a powerful but simple equation being
A great bit of propaganda from France 1968, and a nice sidelight on some people’s ideas of user-generated content. Hat tip: Jon Husband and Harold Jarche.
I’m reading John Seddon’s book on quality management, I want you to cheat!. It challenges conventional ideas of managing quality through service guarantees and measurements. He contrasts two approaches to
