Over at Brand Autopsy johnmoore reports
Now a crew of Star Trek evangelists ranging from an urologist to an Elvis Presley impersonator are resurrecting the original series and completing the mission by filming new episodes playing off the original timeline.
An extreme case of customer evangelism… but another clue about the future of marketing – co-creation with customers.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
Improv can still be powerful when it’s mundane
I’m experimenting with marketing less and listening more
Finding space for stronger feelings in collaboration
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
I’ve just had a delightful meeting with Emma Cahill co-founder of publishing house Snowbooks. They describe their approach thus: We publish far fewer titles than
I’ve been doing a lot of thinking – and worrying – about collaboration. I think the ability to collaborate effectively is becoming ever more essential
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Howard Mann is the latest blogger to turn on Dell: Dell’s Flat World Leaves Me Flat!. I’ll put this in the box with my post of yesterday about Internetters/Iomart who
Rob Paterson tweeted very flatteringly about our new book. I am trying not to be a tedious self-promoter but it was jolly nice of him. Still I have to admit
A powerful, succinct and touching post by Rob Paterson: The Right to Life. Snippet:It has been the custom of most traditional societies for individuals to take a responsibility for the
Euan Semple‘s talking about how he developed social software at the BBC. It’s nicely put. And I think the metaphor carries way beyond software. When we started building this stuff
I help teams work together better. My work ranges from leadership development to team building and event facilitation
© 2024 Johnnie Moore | Privacy | Hosted by Wingnut
