Over at Brand Autopsy johnmoore reports
Now a crew of Star Trek evangelists ranging from an urologist to an Elvis Presley impersonator are resurrecting the original series and completing the mission by filming new episodes playing off the original timeline.
An extreme case of customer evangelism… but another clue about the future of marketing – co-creation with customers.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
Improv can still be powerful when it’s mundane
I’m experimenting with marketing less and listening more
Finding space for stronger feelings in collaboration
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
I’ve just had a delightful meeting with Emma Cahill co-founder of publishing house Snowbooks. They describe their approach thus: We publish far fewer titles than
I’m suffering from model fatigue. It comes from attending too many talks/presentations/lectures in which experts explain the flaws of a prevailing model (often quite well) only to present some shiny
After spending a couple of days wondering in the mysterious world of Jung’s shadow I felt like a blast of something more sceptical. So I picked up Richard Dawkins’ Unweaving
It’s quite interesting to see how newspapers and magazines tailor their coverage to different regions. Tabloid coverage of soccer results varies a lot by country here in the UK. I
Matt Jones found this little nugget in the Feburary 2003 Journal of Personality and Social Psychology: The Minority Slowness Effect: Subtle Inhibitions in the Expression of Views Not Shared by
