John Winsor spots an interesting HBS Working Knowledge article about the advantages of sharing technical problems with diverse readers. Snippet:

The insight is that what you want to do is open up your problem to other people—not just to serendipity, but in some systematic way.

What we don't know is whether some firms may be large enough by themselves to already have the requisite variety and heterogeneity inside the firm. Could they first start by broadcasting problems inside?