Johnnie Moore

Music is not a loaf of bread

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Chicago band Wilco put its album online free, after being dropped by their record label. It seemed to work out really well for them. In a great Wired interview with Xeni Jardin (Via Boing Boing), frontman Jeff Tweedy makes this excellent comment:

A piece of art is not a loaf of bread. When someone steals a loaf of bread from the store, that’s it. The loaf of bread is gone. When someone downloads a piece of music, it’s just data until the listener puts that music back together with their own ears, their mind, their subjective experience. How they perceive your work changes your work.

Treating your audience like thieves is absurd. Anyone who chooses to listen to our music becomes a collaborator.

People who look at music as commerce don’t understand that. They are talking about pieces of plastic they want to sell, packages of intellectual property.

I’m not interested in selling pieces of plastic.

Big message here, and not just for the music business. Do you want to treat your customers as collaborators? If so, you have to let them make their own meaning out of what you say and lighten up around “owning” ideas. (It’s called conversation)

Share Post

More Posts

Fluke

There’s more potential in each moment than we realise

More Updates

Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

Big interventions:small understanding?

I realise I keep quoting Dave Snowden in this blog but dammit he keeps writing stuff that engages me. I think it’s partly that he can argue positions in logical

an array of signposts on a ski slope

Fluke

There’s more potential in each moment than we realise

Johnnie Moore

Price drop policy at Amazon

Rob at BusinessPundit (via Mario) highlights a price drop policy at Amazon. Did you know that if the price on something you buy drops within 30 days of your purchase

Johnnie Moore

links for 2011-04-07

Collaboration Drives Human Evolution « Creativity & Innovation "Humans are not special because of their big brains. That’s not the reason we can build rocket ships–no individual can. We have