Liam Mulhall of Blowfly Beer is in London next week. Liam used to work in tech and wondered if he could apply some of the magic of the Open Source movement to… brewing beer. He seems to have succeeded as Blowfly is now planning its IPO.
James Cherkoff and I are having dinner with Liam around 7pm on Tuesday 24th. If you’d like to join us, email me or post a comment below. I’m calling this a Geek-style dinner cos it’s like Geek Dinners but not on a techie subject.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
David Wilcox writes Can 200 people work out what they are interested in find others with shared concerns form groups, and decide what to do next – all in 35
Another challenging post by Antonio Dias: Driven by Fear.Recognizing our own fear as we approach those we recognize to be driven by fear directs our attention at the dynamics of
Some good ideas in Steve Rubel’s post: Microsoft Office Marketing. I especially like the idea of hosting a head-to-head debate between users of older and upgrade versions. I wonder if
David Weinberger had me laughing with his struggle to open the packaging of a bit of kit from Logitech. Here are things that are easier to open than your packaging:
