Liam Mulhall of Blowfly Beer is in London next week. Liam used to work in tech and wondered if he could apply some of the magic of the Open Source movement to… brewing beer. He seems to have succeeded as Blowfly is now planning its IPO.
James Cherkoff and I are having dinner with Liam around 7pm on Tuesday 24th. If you’d like to join us, email me or post a comment below. I’m calling this a Geek-style dinner cos it’s like Geek Dinners but not on a techie subject.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Harold Jarche challenges ideas about leadership: But we don’t need better leaders. We need organizations and structures that let all people cooperate and collaborate. Positional leadership is a master-servant parent-child, teacher-student,
Here in Cable Bay the brilliant winter sunshine of the past few days has been replaced by blustery cloudy weather. It might be my fault for picking up my friend’s
Mark Fisher picks up some fairly grim examples of bureaucratic bullying in the public sector and the abuse of targets and surveys. Just reading the absurd form-filling required if a
Tom Guarriello’s on good form today. He’s challenging a cultural bias in favour of talking over listening:Well, I think it has a lot to do with power. The power dynamics
