New organisations start with a single click

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

I had a great meeting yesterday with Thomas Madsen-Mygdal founder of the excellent Reboot conference and serial entrepreneur. He and a couple his collaborators showed me their latest stuff and it was a lot of fun.

One tiny detail made me laugh out loud. You probably know that quote about the future being here but not evenly distributed; I also think our acknowledgement of the speed of change is like that… we can go for months taking it all for granted, and then in a moment we’re suddenly surprised at how far we’ve come in such a short space of time. For instance, when I suddenly recall that growing up, my parents had to book a telephone call to relations in America several days ahead, and it cost a fortune. And now I just take Skype chats for granted.

Anyhow, yesterday was one of those moments. It was triggered by seeing this button:

It appears on Hoist, a rather groovy collaboration space thingy for organisations. (Hoist is the brainchild of another Danish technowhizz, Jon Froda.)

Hoist comes with lots of simple apps to add functionality… so you can set up a space and very quickly organise loads of stuff. For instance, you can just click a button to add CRM.

Just a few years ago, all this functionality was only available to big corporations. Now anyone can have it. As I’ve said before, a lot of the best technology is easier to use if you’re outside a corporate firewall.

And if dinosaur organisations aren’t delivering? Well creating a new organisation to challenge them starts with just a click.

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