I’ve long disliked the Evening Standard’s newstand ads. These always display hyped mystery in an effort to get me to buy the rag. So it’s always “shock soccer result” rather than “Burnley defeat Man Utd”.
This tactic may have worked in the past but seems absurd now in an always-on world where we can find the news anywhere. This site lampoons the Standard’s tactics brilliantly (the picture above is one of its outputs)
Hap tip: Russell Davies.