I’ve long disliked the Evening Standard’s newstand ads. These always display hyped mystery in an effort to get me to buy the rag. So it’s always “shock soccer result” rather than “Burnley defeat Man Utd”.
This tactic may have worked in the past but seems absurd now in an always-on world where we can find the news anywhere. This site lampoons the Standard’s tactics brilliantly (the picture above is one of its outputs)
Hap tip: Russell Davies.
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I went down to Surrey on Friday for long walk and pub lunch with Neil Perkin. We’d originally planned to run a workshop about agile
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Tim Kastelle praises Derek Sivers‘ approach to innovation. He tells the story of the voice coach that he had when he was singing in a band. He’d have Sivers sing
Laura Ries is upset. As soon as we write up a great case history of how a brand narrowed its focus owns a word in the mind and dominates a
Olaf Brugman is not happy with his child being on the receiving end of direct marketing: I have spend hours over the past couple of days explaining to one of
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