Johnnie Moore

Shallow lessons…

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Steve Moore pointed me to this article by John Kay: Shallow lesson of business books. It’s a succinct counterblast to the plethora of “do it like me” business books and sort of businessmen who double as TV stars. Money quote:

The business people whose insights I value mostly think that business is complex, that there are few universal recipes for success, and explain that much of their time is spent gently coaxing the best from people. Such entrepreneurs do not make it onto the small screen. Those who appear on television are, of necessity, people with outsized personalities who exude confidence and possess a talent for one-line answers.

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