Hmm there's a bit of a theme to today's links eh?
"First, perhaps instead of asking people we’ve just met what they “do” (usually “for a living”), we should ask them what they care about. What keeps them awake at night. What they would die for. And likewise when others ask us what we “do” we should deflect the question and instead tell them what we really care about. If there’s an obvious disconnect between what we/they do and what we/they care about, that in itself should be the basis for an interesting and soul-searching conversation"
Ben Schott has a go at the paradoxical blandness of supposedly disruptive startups: Welcome to your bland new world. It’s easy to get stuck in