Johnnie Moore

Stakeholder engagement sucking

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

I liked Dan McQuillan’s Social Engagement Sucks slideshare. (click here if you can’t see it above.)

Stakeholder engagement is a management cliche in dire need of some shaking up and Dan takes some good swipes at it here. I especially liked

Engagement is a platitude that avoids issues of power

That makes sense to me straight away; it’s so often code for “does my bum look big in this?” I think he nails it here:

Corporates and NGOs see themselves at the centre surrounded by buzzing stakeholders.

The most exciting thing about social media is that it’s peer-to-peer, not just a new conduit for for established power to patronise us.

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