Hugh says
I think I’m getting out the marketing/advertising business.
He’s spending more time working on this English Cut project which sounds a pretty good idea to me.
There are days when I feel like getting out of the branding/marketing business too. It all gets way too theoretical for my liking. Debates about brand concepts become a mask for what are probably much more interesting conflicts below the surface. I guess today is one of those days!
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
I had dinner with Nancy White and some friends on Saturday. I picked up a nice bit of jargon from Nancy who (like me) is a big practitioner of Open
Good post by Chris Lawer: Overseas call centres damage the brand. Suggests that the cost savings of outsourcing are often negated by loss of customers. (And that’s not taking account
Tom Guarriello has a good post about Jack Trout. Jack’s having a panic attack about the rise of amateur advertising. “It’s a real problem,” says Jack Trout, a veteran marketing
Let me introduce you to the guy in this picture who has become a serious threat to my productivity lately. He is my alter ego a Mage in World of
