Ok, James and I have now got a website – opensaucelive.com for our Open Sauce Workshops. And a couple of early bookings for the first one.
James has just published a great Open Source Marketing manifesto at Change This. A really good primer.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Patti Digh writes a blog that delights me. This post is a case in point. Snippet: I could barely focus on what Donna was saying to me, or her friend
I’ve been meaning to say this for some time. The final provocation is the setting of New Year’s Resolutions something I don’t do. I’m more River than Goal you see.
Oh another nice moment from the IMC conference was running into Bill Tancer. Bill was on a panel I moderated and introduced himself as someone who loved data. And he
