Ok, James and I have now got a website – opensaucelive.com for our Open Sauce Workshops. And a couple of early bookings for the first one.
James has just published a great Open Source Marketing manifesto at Change This. A really good primer.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
That’s often the best way to deal with bloggers who criticise you. Talk to them. I just commented to Hugh sometimes rudeness is just an angry person’s way of saying
Another interesting post by Roland Harwood asks if location matters for open innovation. There has been a phenomenal effort in boosting clusters in the past two decades… and my (entirely
Whether "Beast" or "Virus" Metaphor Is Powerful Stuff | Psychology Today Merely changing the metaphor alongside which identical factual information is presented significantly changes how readers determine how to respond.
One of the simplest things you can do to help meetings get out of a funk is to have people go for a walk-and-talk. I often find groups stuck at
