Ok, James and I have now got a website – opensaucelive.com for our Open Sauce Workshops. And a couple of early bookings for the first one.
James has just published a great Open Source Marketing manifesto at Change This. A really good primer.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
I was searching back through this blog this morning and stumbled on someting I wrote back in May 2004 about Richard Farson. It’s such a great insight that I’m going
Harold Jarche pulled this chunk from Ekso Kilpis’ post on Complexity. The new world between chance and choice. Kilpis is looking at complexity science and the light it casts on
Leonara of Treehugger reflects on this year’s Do Lectures. Lots of good stuff and this line particularly caught my eye: Do Lectures are simply unafraid of being copied because they
I’ve just flown over to the US for a few days, and I grabbed a copy of Roger Lewin’s book on Complexity for the flight over. I enjoyed Lewin’s writing
