March 3, 2005

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Johnnie Moore

I’m Johnnie Moore, and I help people work better together

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I continue to like my Oystercard the smart card for using buses and tubes in London. (See previous post here ). They’ve just emailed me this info

Oyster Pre Pay customers can now benefit from daily price capping.
Make as many journeys as you like using Oyster Pre Pay in Zones 1-6 within a 24 hour period – from 4.30am to 4.29am the following day – and you will never pay more than the price of the equivalent Day Travelcard. If you do, we will refund the difference. Alternatively, if you’re using only the bus or tram you’ll pay no more than

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Unhurried marketing

I’m experimenting with marketing less and listening more

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

Customer-centricity: is it the answer?

Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

More Updates

Lessons from “The Logic of Failure”

Fascinating insights into the patterns of failure

20 April 2018

Emotional debt

Releasing the hidden costs of pent up frustrations

30 June 2017

Aliveness

Finding the aliveness below the surface of stuck

3 November 2016

They’ve seen it before…

Don’t get attached to your favourite process

24 September 2016

Keeping it simple

The virtues of stripping back your processes

31 May 2016

In a network, in a mess, or in a mesh?

Sometimes it’s ok to stay confused and entangled

1 May 2016

Me on social media

Tim Kitchin got me to to do a bit of talking head the other day about social media in organisations. Here’s the end product:

25 September 2008

links for 2006-07-11

Sheraton starts an online ‘social network’ for guests Sheraton invites travelers to share trip photos commentary tips — and video (tags: opensourcemarketing opensaucelive participation marketing branding social+networks) —–

11 July 2006

Curiosity over quizzing

Curiosity is a richer seam of conversation than just questioning others

6 February 2021

The success of an ugly make-up site.

Umair at bubblespace draws attention to the success of MakeUpAlley. Here’s a nice irony: a site about cosmetics that looks pretty scruffy but is hugely effective – because it provides

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Johnnie Moore

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