Johnnie Moore

More on Oystercard

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

I continue to like my Oystercard the smart card for using buses and tubes in London. (See previous post here ). They’ve just emailed me this info

Oyster Pre Pay customers can now benefit from daily price capping.

Make as many journeys as you like using Oyster Pre Pay in Zones 1-6 within a 24 hour period – from 4.30am to 4.29am the following day – and you will never pay more than the price of the equivalent Day Travelcard. If you do, we will refund the difference. Alternatively, if you’re using only the bus or tram you’ll pay no more than

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Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

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Emotional debt

Releasing the hidden costs of pent up frustrations


Finding the aliveness below the surface of stuck

Johnnie Moore


On a tip from Tony Goodson I’ve added my OPML file to Dave Winer’s “Share Your OPML” I’ve heard about OPML for a while and now I realise what it

Johnnie Moore

Millie the 80-year-old videoblogger

Good post by Jackie Huba about an 80-year-old videoblogger. Market researchers pay handsomely for this kind of research, yet it’s unclear how many companies scan the web for free Millie

Johnnie Moore

links for 2010-04-20

My GNU/Linux » Socrates on sharing knowledge Nice to think of Socrates as an Open Sourcer. "This is exactly what happens with wisdom. The ones selling it to those who

Johnnie Moore

Metrics, Schmetrics

Top blogging by Jackie Danicki. Here’s what Andrew Sullivan would call the money quote: If any of us wanted to play stupid games with execs who know little about what