February 25, 2005

WSJ going nowhere?

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

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WSJ going nowhere?

Good spot by David at AdPulp:

Adam L. Penenberg an assistant professor at New York University writing in Wired says, “It might be hard to believe that The Wall Street Journal is in danger of becoming irrelevant, but it is.
Because you have to subscribe to access both current news articles and the archive, the Journal is leaving only a faint footprint in cyberspace. I googled “Enron” — an issue the Journal covered exhaustively, and which two of its reporters even wrote a book about — and not one article appeared within the first 25 pages (250 results.)”

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Unhurried marketing

I’m experimenting with marketing less and listening more

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

Customer-centricity: is it the answer?

Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?

What brand are you?

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Just Undo It?

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Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

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1 April 2004

WSJ going nowhere?

Johnnie Moore

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