March 23, 2004

“The customer is not always right” Discuss…

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Jennifer Rice points (by way of Heath Row) to the Guru Red Manifesto and in particular to The Customer is not your Friend

The customer is not always right. The relationship between customer and vendor by definition is built on tension. Tension characterized by the customer who wants to minimize price. And the vendor who wants to maximize price. These are conflicting objectives. Customer-centric strategies that focus on delighting the customer ignore the economic realities of delivering this strategy. THIS DOES NOT MEAN THAT YOU DON

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“The customer is not always right” Discuss…

Johnnie Moore

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