Johnnie Moore

The wisdom of football crowds

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Fascinating article in The Times today, sadly already sequestered behind paid registration about WebFootballClub.com in France. Here’s the SP.

The club is managed by fans via its website. Most fans don’t go to games but watch online. Every one gets a vote and votes are weighted by track record in making effective choices (don’t ask me to explain). There is a club coach but “all he can do is shout at the team and determine substitutions during matches”. Soon, even substitutions will be done by fans watching live webcasts. Fierce debates take place in online forums.

Result? The club went from the fifth division of the Caen district to the second, in back-to-back championship wins. And went undefeated last season.

And how about this for loyalty, all you frequent flier manipulators?

Corinne Teissier, a 26-year old primary school teacher, was amongst the supporters who could take credit for the triumph. She saw all the games on the internet and acquired enough points to join the most influential grade of decision-makers. “I know everything about the players, except those that have joined this season, but I will be watching them very carefully.”

She goes on to a detailed discussion of the club’s prospects.

I love the sound of this. Talk about engaging the passion of fans. And I’ve always felt sceptical of the manger-centric tone of much football analysis, all very much in the heroic leader model of the world. What could other brands and businesses learn from this?

Tangential PS. This great Times article makes me an ardent supporter of… The Guardian, which manages to succeed whilst making vast swathes of its content available free, with none of the hassle of The Times.

Share Post

More Posts

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

The joy of conversation

I’ve just had a delightful meeting with Emma Cahill co-founder of publishing house Snowbooks. They describe their approach thus: We publish far fewer titles than

More Updates

Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

Power…

I found some interesting articles in the latest online edition of Greater Good. This one is all about power. Dacher Keltner challenges the Machiavelli notion of power in organisations with

Johnnie Moore

A terrific post by Grant

A terrific post by Grant McCracken – Who’s Coke Is It Anyway? – which observes the latest trend among Coke fans in the US: buying the Mexican version of the

Johnnie Moore

Holding questions

I’ve learnt a lot from Chris Corrigan and the way I’ve learnt it has been interesting to me. For example I’d hear Chris emphasise that facilitation is a practice. At

Johnnie Moore

Crime and wickedness

I’m disappointed by this new report on Engaging Communities in Fighting Crime as reported here by the beeb. The report notes that although there’s pretty good evidence that crime is