Chris Lawer fires another salvo at Lovemarks. This time he quotes a review in Eye Magazine by Rick Paynor. This is cracking stuff:
‘I love Head & Shoulders. I won
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
The book, The Power of Discord, prompts some ideas about dealing with dissatisfaction.
Just sneaked out of the conference to catch up on the blog. Best nugget from yesterday was an idea passed on by Gary Schwartz. Gary was discussing the value of
Bob Sutton rounds up some interesting research on the narcissism of CEOs – and the measurable costs to their organisations. One example: CEOs who received praise in the media were
Thomas Frank bemoans the lack of creativity among gurus of… creativity: we’re talking about the literature of creativity for Pete’s sake. If there is a non-fiction genre from which you have
