Johnnie Moore

Dell letdown

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Dave Pollard writes a scathing report – My Dell Story – which reminds me of several of my own experiences trying to get “support” from PC companies. Going beyond his own difficulties he challenges the wider impact of the industry

The big seven produce about 200,000,000 new computers each year, which on average end up in landfill sites in four to five years (the fastest growing and one of the most toxic components of our garbage problem). The vast majority are made from shoddy materials in third world countries like China, Malaysia and Singapore, by workers who get paid a few dollars a day, using components that wreak environmental havoc from slipshod and reckless mining and refining techniques. Why bother making a quality product when it will be garbage so soon anyway?

The drive to reduce costs clearly has all sorts of negative impacts. What we save on the initial purchase, we rapidly lose in wasted time and stress when it fails us. To say nothing of the wider issue Dave raises.

The phrase “customer care” is bandied about a lot by consultants, but I wonder how many organisations take the time to reflect on what care means.. what it’s like to really care for a person, rather than devise tactics for short-term gratification on the one hand, followed by organised avoidance on the other.

Share Post

More Posts

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

More Updates

Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

links for 2010-09-12

SCVNGR’s Secret Game Mechanics Playdeck I've managed to stay out of World of Warcraft for a year now. This is a pretty useful guide to the multiple game mechanics that

Johnnie Moore

Meeting and the post-coital cigarette

I was thinking about the fabled importance of the post-coital cigarette. I think we like the idea because it’s a sign that the climax shouldn’t be an ending of relating.

Johnnie Moore

Change This…

James and I have penned a new manifesto for Change This: Co-Creation Rules Regular readers will know that I’m no fan of lists. I’m not renowned for making rules either

Johnnie Moore

links for 2010-10-29

American Pie: Sex, Teens And Parents – The Daily Dish | By Andrew Sullivan Research suggests teen pregancies etc are far higher in the US where parents frown upon teen