May 12, 2005

Reboot Session

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

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Reboot Session

James and I have kicked around ideas for the session we’re contributing to Reboot next month. Here it is:

Open Sauce Marketing: Giving up control doesn’t mean the end of life as we know it.
Marketing is being shaken up much as predicted in The Cluetrain Manifesto. Organisations are having to plan less and improvise more, to succeed. Some fear chaos, but others are embracing it. This interactive session explores the spirit needed to get by in a market that is more connected and less predictable. Presented (sort of) by Johnnie Moore and James Cherkoff.
WARNING: This is a PowerPoint Free Zone, life’s too short. Some participants may experience spontaneity and laughter. Your mileage my vary. Dress acausal.

Now we’ve got a month to change our minds! Take a look at the Reboot site, there’s some interesting stuff going on.

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Unhurried marketing

I’m experimenting with marketing less and listening more

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

Customer-centricity: is it the answer?

Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

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Reboot Session

Johnnie Moore

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